Las tiendas especializadas de café y su rol en la creación de valor agregado
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Coffee processing involves a large number of actors along its production chain, in the end, the baristas are the ones who provide the magic that the final consumer will enjoy. The study focuses on the final transformation of the product within specialized coffee shops. Eleven in-depth interviews were conducted with baristas, owners, and managers of these types of establishments to inquire about the creation of value and the importance that these places have in the new trends observed at a global level. While it is true that it is a field that is gaining strength in Colombia, given the international trends and the productive potential found within the country, the barista, a profession that is still unknown locally, still needs to be recognized.
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