TY - JOUR AU - Mejia-Giraldo, Juan F. AU - Arango-Román, Alexander PY - 2023/05/15 Y2 - 2024/03/28 TI - Responsible Consumption as a Social Challenge JF - Sociedad y Economía JA - soc.eco VL - IS - 48 SE - Articles DO - 10.25100/sye.v0i48.11954 UR - https://sociedadyeconomia.univalle.edu.co/index.php/sociedad_y_economia/article/view/11954 SP - e10811954 AB - <div class="page" title="Page 2"><div class="section"><div class="layoutArea"><div class="column"><p>The objective of this article is to analyze responsible consumption as a social challenge faced by individuals in the city of Medellin, Colombia. In order to understand, from their experiences and at their scale, the work of the structures in the design of this collective test, 26 interviews were conducted (taking as a reference the sociology of social challenges) with consumers with a high degree of identification with the apparel brands Nike, Adidas and H&amp;M, which have been questioned for their production practices. Among the findings, it is observed that the actors appreciate the contradiction posed in a social context that encourages them to buy constantly and that, at the same time, places them as the main responsible for the negative impacts, recognizing that social structures seem to conspire in favor of a consumption that is not articulated to one with traits of responsibility.</p></div></div></div></div> ER -